Look at a stone cutter hammering away at his rock, perhaps a hundred times without as much as a crack showing in it. Yet at the hundred-and-first blow it will split in two, and I know it was not the last blow that did it, but all that had gone before.

Jacob A. Riis

This is not my... Hero

Well heroes. Or, if we are being totally correct, heroines.

Yes, there is nothing hotter right now than:

The WI...!

Forget needle work and a slice of victoria sponge.

The ladies who brought us jumble sales and jam making are back with a vengeance.

Last year the Women's Institute laid into the super markets for their excess packaging and this year they have launched a carbon reduction challenge for their members.

The This is not my team will all be signing up... just as soon as Ollie gets a sex change, Lara stops living in Canada and I stop trying to pretend I'm still 24.

Still - loads of great tips on their site so check it out:

The WI Carbon Challenge

We made a group for This is not my... high jinx. So sign up and come and play!